#IWD2024: Why Do We “Celebrate” Women Like That?

International Women’s Day (IWD) has been celebrated for over a century of history, evolving from its grassroots origins to a global observance. This commemoration can be traced back to the protests and fervent demands of women in early 20th-century America.

In 1908, 15,000 women took to the streets of New York City, advocating for shorter working hours, fairer wages, and the fundamental right to vote. This moment laid the groundwork for what would become a worldwide movement for gender equality.

The pivotal turning point occurred in 1910, when Clara Zetkin, an ardent champion of women’s rights, proposed the concept of an international day dedicated to celebrating women’s achievements and advancing their cause. At a gathering of working women in Copenhagen, Zetkin’s plea led to the inaugural celebration of International Women’s Day in four countries the following year.

The selection of March 8th as the official date was inspired by the resolute defiance of Russian women who, in 1917, staged a historic strike for “Bread and Peace.” Their unwavering solidarity catalyzed seismic political change, culminating in the abdication of the Tsar on the fourth day of their strike.

Yet, despite the strides made over the ensuing decades, the echoes of past struggles persist in the contemporary landscape. Women worldwide continue to grapple with systemic inequities and pervasive injustices, from the corridors of power to the farthest reaches of the globe. The vision that luminaries like Clara Zetkin harbored for a future marked by gender parity remains elusive in many parts of the world.

In the modern era, the commemoration of IWD has assumed dimensions, with elaborate campaigns and corporate initiatives seeking to honor and empower women. However, amidst the heartfelt messages and well-intentioned events, a disconcerting trend has emerged. The essence of the day often becomes obscured by superficial gestures and corporate posturing, as businesses participate without genuine commitment to substantive change.

Nowhere is this phenomenon more pronounced than in Nigeria, where some corporations have deployed patronizing campaigns that not only miss the mark but also perpetuate harmful stereotypes. Such instances highlight a broader concern regarding the commodification of International Women’s Day, as its potential is subverted by commercial interests.

At its core, International Women’s Day was conceived as a catalyst for reflection and action—a moment to assess progress, confront challenges, and reaffirm commitments to gender equality. As we commemorate more than a century of this global movement, it behooves us to recenter our focus on its foundational principles and reclaim its original purpose.

Ultimately, the true measure of International Women’s Day lies not in grandiose gestures but in tangible strides toward inclusivity, empowerment, and justice for all women, across borders and generations. Only by honoring the spirit of its inception can we ensure that International Women’s Day remains a beacon of hope and progress in the ongoing quest for gender equality.

Do the people and corporations who celebrate this day understand the reason behind it and its intended purpose?

Do we have to focus on the intended purpose of the day?


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