Juliana Norteye, known as Chez Julie, is celebrated for her pivotal role in revitalizing Ghanaian fashion, particularly the traditional garment known as Kaba. Recognized as Ghana’s first professionally trained fashion designer after independence, she fused traditional styles with contemporary trends, leaving an indelible mark on the nation’s fashion landscape.
Born in 1933 in Nsawam, Ghana, as one of twelve children, Chez Julie inherited her passion for sewing from her mother and found inspiration in her stylish domestic sciences teacher, Eleanor Sam. Her journey into the fashion world began modestly while working at the Ministry of Education, where she sewed garments to supplement her income.
Her breakthrough came when her design, the “Hall and Chamber frock,” was featured in the Sunday Mirror in 1958. This recognition paved the way for a partial scholarship from the Cocoa Marketing Board, enabling her to study fashion in Paris at Ecole Guerre-Lavigne.
Despite facing linguistic and cultural challenges in France, Chez Julie graduated ahead of schedule and embarked on a European tour to further hone her skills. Her return to Ghana in 1961 heralded a new era in Ghanaian fashion, with her designs gracing the pages of prominent publications like the Sunday Mirror.
Chez Julie’s innovative creations, such as the Kente Kaba and Slit, and the groundbreaking akwadzan, challenged traditional dress norms and garnered widespread acclaim. Joining Ghana Textiles Production (GTP) in the mid-1960s, she continued to push boundaries, designing for their campaigns and fashion shows.
Throughout her illustrious career, Chez Julie’s influence extended beyond Ghana, with her designs showcased in international trade shows. Tragically, her sudden passing in 1995 marked the end of an era, but her legacy as Ghana’s pioneering fashion designer endures.
Her timeless designs, characterized by their fusion of tradition and modernity, remain iconic in Ghanaian fashion circles. Chez Julie’s legacy transcends mere aesthetics; her creations empowered women to express themselves sartorially in post-independence Ghana, cementing her status as a true trailblazer in the industry.
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